2014 Mobile Personas Launch Event

2014 Mobile Personas Launch Event
Thank you to everyone who attended the 2014 Mobile Personas Launch Event at the Dx3 conference. If you missed the conference or would like to schedule an appointment to review the study, please feel free to contact us. Every mobile device is different. Not surprisingly, so are the people who use them. While you’re scrambling to construct a mobile strategy, mobile content, mobile apps, and maybe even the mobile wallet, you’re probably treating all mobile users the same. But different people use the devices in different ways and each should receive a personal experience that takes that into consideration. What are the main personas, how do they behave, and what can you do to customize your approach?